Dresscode (2012-2016)

Dresscode has been a socially engaging project that has re-examined the correlation between power dynamics, visual identity, social class and taste. We spontaneously read interpretations about social class into the clothes that people wear. Is one's identity created by the group to which you belong? We have been interviewing and photographing over 500 people asking questions about their style of dressing and way of living in Helsinki, New York City, Tokyo and Berlin.

Dresscode project has been executed and exhibited in Helsinki (FI), New York City (USA), Tokyo (JP) and Berlin (GER). Dresscode has been a collaborative work with artist Heidi Lunabba. The curator of the exhibition has been researcher Annamari Vänskä.